When this small business first launched, they did what many startups do—kept things lean and opted for a basic website built quickly and affordably. The original site, developed for just $500 in under a week, served as a digital placeholder. It lacked meaningful content, had no structured SEO strategy, and didn’t do much to reflect the company’s professionalism or value.
The business was growing, and so were their ambitions. Their online presence, however, wasn’t keeping up. The existing website was light on content, provided little information about their services, and lacked the structure and polish to support credibility, discoverability, and conversion. It also missed the opportunity to showcase their work and engage potential clients.
Devaroo partnered with the client to rebuild the site from the ground up—this time with strategy and scalability in mind. We started with a complete redesign to reflect the quality and professionalism of their services. Then we focused on improving the user experience, site architecture, and content strategy.
Here’s what we delivered:
Robust content and service pages: We created individual pages for each service offering to clearly communicate value, build SEO strength, and improve navigation.
Project portfolio functionality: A custom-built portfolio section now allows the business to showcase past work with visuals and context—an essential for building trust and credibility.
Stronger calls to action: CTAs were intentionally placed throughout the site to guide visitors toward making contact or taking the next step.
Enhanced SEO foundation: The new content was built with search engines in mind, improving the site’s potential to rank and be discovered organically.
Modern, responsive design: We gave the site a fresh look with clean visuals, a mobile-friendly layout, and intuitive navigation—all optimized for performance and usability.
What was once a placeholder website is now a professional, user-centered platform that works as an extension of the business. The new site gives the brand credibility, better communicates their services, and creates a clear path for engagement—positioning them for long-term growth.
